Yearly calendar sent out to customers as a promotional gift. Though the company created one of these every year, I had to create a new template that reflected a branding overhaul. This was at times a painful process, because they didn’t want to see any white space — the feedback on each proof was usually something like, “We could fit a promo code here,” or, “We could put a coupon here.” I tried to come up with solutions that would satisfy their requests without compromising the design or branding too much.
The theme was “travel destinations,” because the company’s customer base was primarily hotel managers and others in the hospitality industry. I strategically chose to feature destinations where top customers did business, as well as including thematic destinations depending on the month. According to customer feedback, this calendar was the most well-received the company had ever produced.