Shaw LifeGuard Convention Display

Using an animation created for Shaw’s LifeGuard Spill-Proof Backing carpet product, I created a large trade show display. I used still images from the video as reference to create all-new illustrations for a life-sized, moving display as well as some standees and other deliverables. The display has moving parts to bring attention to spill hazards, and an illustrated frame with a mounted TV plays the video on a loop.

These were drawn by hand and then vectorized and put together in Adobe Illustrator. The final display was manufactured and assembled by Marketing Alliance Group in Dalton, GA.