TotalWorx is a relatively young brand, originally Shaw’s brand of flooring installation and maintenance accessories. They started out using old, Shaw-branded spec sheets with the Shaw logos covered up — I suggested designing a proper catalog. The intended audience is contractors and installers, so it had to be 100 percent obvious which of the many similar products applied to which installation scenarios, something I accomplished using a system of hierarchies and color coding.
This catalog is a living document and is constructed in a way that makes it easy to edit and expand upon.